On the blog
The Confident Authorpreneur
Here, you'll find practical advice, inspiring stories, and expert insights to empower you on your journey as an authorpreneur. Discover tips on publishing, marketing strategies, building your author brand, and more to help you navigate the world of publishing with confidence.
Must reads
Why Starting Your Author Career for Fun Sets You Up for Long-Term Success
If you're dreaming of making money as an author, don't skip the most powerful first step—writing and publishing for the joy of it. Here's why doing it for fun first sets you up for long-term success.
Beyond the Scroll: How Social Media Fits Into Your Author Funnel
Trying to grow your author brand on Instagram? Here’s how to use social media as a top-of-funnel tool to attract readers, build trust, and sell more books—without burning out.
Overcoming Imposter Syndrome as an Author: Why It Shows Up (and How to Push Past It)
Imposter syndrome doesn’t magically disappear once you hit publish. Whether you’re launching your first book or your fifth, doubt can creep in. Here’s why it happens, how branding helps, and how to move forward anyway.
What Romance Authors Know About Emotional Marketing (That Every Author Should Learn)
Romance authors are masters of emotional marketing, and there’s a lot every author can learn from the way they connect with readers. Here’s how to bring more heart (and sales) to your book marketing.
How to Give Your Instagram Profile an Overhaul (That Actually Attracts Readers)
Your Instagram profile is your author storefront. If it isn’t clear who you are, what you write, and how readers can connect with you, you’re missing a major opportunity. Here’s how to give your profile the makeover it needs.
Why Every Author Needs a Sales Funnel (And How It Serves Your Readers)
Your book isn't just a product—it's the start of a relationship. A sales funnel helps readers move from discovering your work to becoming lifelong fans. Here's how to build one that works for your author brand.
How Reader-Led Platform Boycotts Can Impact Book Sales (Especially for Indie Authors)
Boycotting Amazon may seem like a noble stand to readers, but for many self-published authors, it can disrupt income and exposure in serious ways. Here's why your publishing platform matters—and what authors can do about it.
Kindle Unlimited Books Can Now Be in Libraries—But Here’s What Authors Need to Know
Amazon’s new KDP Select policy allows KU-exclusive ebooks to be offered to libraries—but the road to library shelves still isn’t automatic. Here's how to navigate it.
The Importance of Sharing Your Book with Your Network (Not Just Your Followers)
Most authors think posting on social media is enough to launch a book—but if you’re not talking about your book to friends, family, colleagues, and your real-life network, you’re missing out on your most loyal early readers. Here’s how to get strategic about sharing your work everywhere, not just online.
Beta Readers, ARC Teams, and Street Teams: Who's Who in Your Author Journey
Wondering who should read your book before launch and how to build buzz? Here’s a clear breakdown of beta readers, ARC teams, and street teams—plus how to find the right people for each role.
Who's Who in the Publishing World: A Guide to Service Providers for Self-Published Authors
Discover the essential service providers every self-published author should know about—and how to find trustworthy, budget-friendly help at every stage of your journey.
How to Use AI to Overcome Writer's Block (Without Losing Your Voice)
Don’t let writer’s block derail your progress. AI can be a powerful ally in your creative process. Here’s how to use it ethically, effectively, and in a way that still sounds like you.
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Discover the Best Pathway to Bring Your Book to Life
Choosing the right publication pathway is key to your success as an author. Download our free guide to explore your options, answer vital questions, and determine the best path forward based on your goals and personality. Ready to make your book a reality? Sign up to get started!


Your book isn't just a product—it's the start of a relationship. A sales funnel helps readers move from discovering your work to becoming lifelong fans. Here's how to build one that works for your author brand.