The Hidden Costs of Being an Author: What to Expect Before You Publish
If you’ve ever thought, “How expensive can self-publishing really be?”—you’re not alone.
Many aspiring authors assume the bulk of their expenses will go toward a one-time edit and a pretty cover design. But here’s the truth: writing the book is just the beginning.
As an author business coach, I work with writers every day who are passionate about their story—but shocked by the financial realities of launching a book and building an author career. Not to scare you, but to prepare you: being an author is a creative business, and like any business, it comes with startup costs.
Let’s walk through the real (and often unexpected) expenses of becoming an author—so you can plan wisely, invest smartly, and grow sustainably.
1. Editing: The Non-Negotiable Expense
Estimated cost: $1,000–$3,000+ depending on length and editor experience
Your book deserves more than spellcheck. A professional editor helps shape your story, catch plot holes, polish language, and ensure your work is taken seriously.
You’ll likely need at least two rounds of editing—often three:
Developmental editing (big-picture structure and pacing)
Copyediting or line editing (grammar, clarity, sentence flow)
Proofreading (a final check for typos, formatting errors, and consistency before publication)
Pro Tip: Budget more for your first book, especially if you're still refining your voice and story structure. Investing in a final proofread ensures your manuscript is clean and professional, ready for readers and reviewers alike.
2. Cover Design: First Impressions Matter
Estimated cost: $250–$800+ for custom design
Yes, Canva exists. But a DIY cover can cost you more in the long run—especially if it doesn’t meet reader expectations for your genre. A professional designer knows how to blend visual appeal with marketability.
Also, don’t forget:
Ebook and paperback formatting sizes differ
You will need different dimensions and files for print vs. Kindle
If you're launching in hardcover, that's a separate design file
3. Interior Formatting: A Smooth Reading Experience
Estimated cost: $100–$500
Interior formatting ensures your book looks polished on any device or in print. Errors like bad spacing, awkward line breaks, or inconsistent fonts can frustrate readers and lead to negative reviews—even if your story is incredible.
You can DIY with tools like Atticus and Vellum (if you're Mac-based) or Kindle Create, but there’s a learning curve, time investment, and potential platform cost.
4. ISBNs & Distribution Fees
Estimated cost:
$0 if you use a free KDP ISBN (has its limitations, and I would not recommend)
$50–$100 for IngramSpark setup fees (can be waived with promo codes)
$125–$295 for a block of ISBNs via Bowker (in the U.S.)
Free ISBNs tie you to a single distributor, while purchased ones (via Bowker) allow more flexibility and ownership. I always recommend that authors consider their long-term publishing goals here.
Publishing a book is an investment—but when you have readers waiting for it, the cost feels a lot more worth it.
5. Website Hosting & Author Platforms
Estimated cost: $100–$300/year for domain + hosting
Even if you’re just starting out, an author website gives you a home base for your books, newsletter, and launch info. A simple site with an about page, book list, and email signup can go a long way.
Bonus tools you may need:
Email marketing platform (like ConvertKit, MailChimp, or MailerLite)
A professional headshot
Branded visuals or a logo, if you’re building a personal brand
6. Marketing & Ads
Estimated cost: $100–$1,000+ depending on your strategy
Marketing isn’t just for after the launch—it’s how you build buzz before release. Even a modest launch can benefit from:
ARC giveaways
Facebook/Instagram ads
Amazon ads
Book tour graphics or promos
Newsletter swaps or promos through sites like BookFunnel or StoryOrigin
The earlier you start growing an audience, the better your launch momentum.
7. Proof Copies, Book Boxes & Launch Materials
Estimated cost: $50–$300
Want to hold your book in your hands before release? You’ll want a proof copy or two. Hosting a launch team or in-person event? Think about:
Bookmarks or swag
Shipping materials
Thank-you cards
Postage (especially if mailing ARCs)
It adds up—but these little touches build community and reader loyalty.
8. Ongoing Author Business Costs
Estimated cost: Varies, but plan $300–$1,000/year
Once you're past your first book, other costs can creep in:
LLC registration and renewal (if applicable)
Accounting or tax software
Writing or publishing tools (Scrivener, Plottr, Canva Pro)
Continuing education (courses, memberships, or coaching)
If you’re treating this like a long-term business—and I hope you are—plan for long-term investment, too.
Why Launching a Short Story or Novella First Might Be the Smartest Move
Here’s the truth I always share with clients: you don’t have to start your author career with a full-length novel.
Launching a short story or novella is a brilliant, lower-cost way to:
Test your systems (ARC team, email list, ads)
Attract your first readers
Build buzz before investing thousands in your debut novel
Feel out what works for you—before going all in on a 90K-word release
And most importantly, when readers are already waiting for your book, the costs feel less risky and more purposeful.
Taxes & Self-Employment: What Authors Need to Know
Estimated cost: Varies by income, but expect 15–30% of your profits to go toward taxes
Once you earn money from book sales, you’re no longer just a writer—you’re a business owner. That means you’ll likely owe self-employment taxes, even if you’re not making a full-time income yet.
You’ll need to track your income, keep receipts for business-related expenses, and potentially make quarterly estimated tax payments.
Pro Tip: Set aside a portion of every royalty payment (15–30%) so you’re not surprised come tax season. Consider working with a tax professional who understands author businesses—especially if you’ve formed an LLC or are earning income from multiple platforms.
Final Thoughts: Plan With Purpose, Not Pressure
Writing a book is one thing. Turning it into a product, a brand, and a career? That takes strategy.
Yes, the costs can be surprising—but they don’t have to be overwhelming. With a clear plan and intentional pacing, you can build a solid foundation for your author business that grows with you.
Take your time. Build your audience. Invest in what matters most for where you are right now.
P.S. Letters From Story Flow is your bi-weekly resource for authors who are ready to grow their careers with clarity and ease—without relying on hustle-heavy strategies that don’t feel like you.
If you're ready to build a sustainable author business, connect with readers, and get expert guidance that actually meets you where you are, click here to join me!