STOP STARING AT A BLANK CONTENT CALENDAR.

Use this simple 4-part content system to figure out what to post—and give right-fit readers more reasons to discover you, connect with you, and get curious about your books.

Get four repeatable content categories, examples you can adapt to your books and readers, and a simple framework for planning what to post this week.

IF EVERY POST STARTS WITH “WHAT AM I SUPPOSED TO TALK ABOUT?”...

Maybe you're bouncing between:

“Here's my book!”

“Here's another writing update!”

and:

“I guess I should make a Reel?”

You don't need an endless supply of clever ideas.

You need a few repeatable reasons to post.

Because your content isn't there just to fill your feed.

It's there to give right-fit readers reasons to discover you, connect with you, get curious about your stories, and join the conversation.

ONE FEED. FOUR TYPES OF CONTENT.

READER CONTENT
Shared interests + reader identity.

AUTHOR CONTENT
Connection with the person behind the stories.

BOOK CONTENT
Curiosity about what you're creating.

COMMUNITY CONTENT
Conversation + participation.

You don't need every type every week.

They're simply four places to look the next time your brain says, “I have no idea what to post.”

THIS GUIDE IS FOR YOU IF...

  • You want to connect with readers before your book releases.

  • You keep talking about the book because you don't know what else to post.

  • You save content prompts but struggle to turn them into posts that make sense for your audience.

  • You want a content rhythm you can realistically maintain.

  • You want Instagram to support your author career—not become another full-time job.

You don't need to become a content creator who happens to write books.

You need a simple way to create content that supports the author career you're building.

INSIDE THE GUIDE, YOU'LL GET:

The 4-Part Content System
Know the different jobs your content can do.

Examples you can make your own
Get Reader, Author, Book, and Community ideas without copying someone else's strategy.

A reader-first brainstorming method
Find ideas based on what your actual readers care about.

A simple weekly planning framework
Turn the system into posts you can actually create this week.

By the end, you won't just have more ideas saved somewhere.

You'll know what you're posting next—and why.

STOP SAVING MORE CONTENT IDEAS.
START USING A SYSTEM.

Get the free Fiction Author IG Content Guide and plan your next week of content without starting from scratch.